Universal Robots is a leading provider of cobots (collaborative robots).

 LeadIT produced the master film for the global campaign in which "Quality Matters" was added to the already world-renowned brand.

 We were the first to gain access to the production and testing facilities at Universal Robots, which had previously been inaccessible to the public.

 By inviting viewers inside, a more authentic connection is established with both current and potential users of Universal Robots' products.

Learn more about the campaign here:

https://www.universal-robots.com/q42020/quality-matters/