Royal Copenhagen was founded in 1775 under the protection of the Danish royal family and is known all over the world for its outstanding handcrafted porcelain.
 
LeadIT has produced a number of different films, from corporate presentations to in-store product infomercials.
 
All of the films take a point of departure in a unique and captivating visual storyline, where human hands forming and painting each product says everything.
 
The in-store films are used worldwide as a storytelling tool, to let the customers learn about the traditions and the way the products are made.
 
LeadIT carried out production of the films in close collaboration with Royal Copenhagen’s product Marketing Department.